E-Commercials - Internet-based Advertising

Advertising For The Long Haul and Not the Short Term Gains

Tue, 09 Mar 2010 00:44:16 -0800

New Age Media Concepts issues its first article of many thatwill focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely,and is a great conversationalist, he's saying the right thingsto the right person and that's marketing. If the young man tellshis date how handsome, smart and successful he is -- that'sadvertising. If someone else tells the young woman how handsome,smart and successful her date is -- that's public relations." ByS.H. Simmons.Welcome to New Age Media Concepts, Inc. where we understand yourneeds and how to maximize your marketing dollar.Marketing is your strategy for allocating resources time andmoney in order to achieve your objectives. People have theirown unique perceptions of the world based on their beliefsystem. The most innovative ideas, the greatest products, or asuperior service succeed only when you market within the contextof people's perceptions. This is true from something as simplea...

An Approach to Advertising on the Internet

Mon, 08 Mar 2010 00:44:42 -0800

Budweiser has the frogs. McDonalds has Ronald. Goodyear has thebaby. Each of these companies has used different images as ameans of advertising with traditional media. Television, radio,and print ads have been extremely successful in helpingcompanies develop a successful brand image. With the World WideWeb, however, marketing departments struggle to incorporatetraditional advertising into a high-tech medium like theInternet.The Internet continues to grow at a rapid pace. Billions ofdollars have already been transacted this year and with theholiday season approaching those numbers will only increase. Thetraditional forms of marketing and advertising still have theirplace; however, in a world where one out of every eight dollarsis spent online, the traditional P's of business might notfully apply.In the past, the business mantra was 'location, location,location.' More and more businesses have realized that, with theInternet boom, the new mantra is more like 'logistics,...

How affiliates can have their own radio show...

Sun, 07 Mar 2010 00:45:16 -0800

Copyright Kurma GroupBefore we start, I want to ask you one simple question. If youknew what you know today about how big blogging would be beforeit started, would you have started a blog? Well, in that case,you better pay close attention to podcasting!Pretty much everyone and anyone who knows the slightest bitabout Podcasting thinks about the Apple I-Pod and how I-Podusers are using Apple's I-Tunes software to download theirfavorite songs over the internet. But what if I told you that you don't even need an I-Pod topodcast? As a matter of fact, to have your own podcast show, anI-Pod is absolutely unnecessary! The name "podcasting" is a combination of the name for Apple'sportable mp player, the "I-Pod," and the word 'broadcasting.'Using mp audio to broadcast a message was formerly known as"audio-blogging." It only became known as podcasting after amillion I-Pod users subscribed to Apple's I-Tunes directorywithin two days of when I-Tunes launched.So for those of...

Localized Advertising - Door-to-Door Ad Distribution on the Fly!

Sat, 06 Mar 2010 00:51:49 -0800

Have you ever had to distribute door-hanger advertisements foryour business?Have you ever employed door-to-door sales techniques to increaseyour brand awareness?Have you ever had to walk mile-after-mile repeating the salespitch, over and over?Have you ever had to stand outside of an arena event and passout flyers to exiting patrons?If you stop to think of the cold calling technique of door-todoor advertising, you would discover how sometimes humiliatingit is to have a disinterested and irritated individual slam thedoor in your face, yell insulting things toward you, or beescorted off of their property. To combat this instantaneoushumiliation, the idea of door-hanging advertisements gives thesales person a means of getting the word out to more peoplefaster than before but more importantly, it saves the person theanguish of the advertised becoming irate over the interruption.Having been in situations were I have used these techniqueseither selling for other companies o...

Get No-Cost Publicity With Audience Hot Buttons

Fri, 05 Mar 2010 00:52:28 -0800

Media is constantly giving away free publicity. Every time yousee a business mentioned in your local newspaper, or on TV news,or in an ezine, you can bet their sales jump.Media editors almost never give free publicity just because theywant you to sell more products or services. Instead, they useyour story when you offer one of the things their audience isinterested in.Here are three top hot buttons readers, listeners, and viewersrespond to: Information that makes the audience feel important. This couldbe provocative inside info like tips on getting listed onYahoo or points on why the reader belongs to a special group ofabove-average people who will be blessed with a specialopportunity. Tips to help the audience make more money, save money, or savetime. Time is money, especially these days when most of us havefar too little time for ourselves. Any story that benefits theaudiences' pocketbook or their schedule will be of immediateinterest to editors. A story that ...

How To Write Persuasive Subject Lines

Thu, 04 Mar 2010 00:42:36 -0800

How To Write Persuasive Subject Lines by Karon Thackston http:www.copywritingcourse.com Three seconds and characters. That's all you usually have towork with when trying to get and hold the attention of someonereading email. And, with user behavior changing so much inresponse to overwhelming amounts of spam, the attention spans ofemail readers are getting shorter. Needless to say, it's vitalto make the most of your introduction via the email subject line.Email marketing powerhouse DoubleClick.com conducts annualsurveys with regard to user behavior when it comes to email. Acouple of the statistics from their latest findings areinteresting. The second biggest motivator in opening email isthe subject line. The first is the "from" line.Because subject lines are often truncated at around characters -- and because email readers usually have their indexfingers poised over the delete button -- we're left with aboutthree seconds and approximately six words to mak...

Take Your Publicity National to Grow Your Financial Planning

Wed, 03 Mar 2010 00:39:16 -0800

Think that you aren't big enough for national media coverage?Says who? Certainly not the USA Today. In one recent two-weekperiod, they quoted financial planners in Southfield Michigan,Dublin Ohio and Clearwater Florida. These are not exactlymetropolitan hubs.When your media confidence and experience grow, considerbranching out to a larger audience than just your hometown ortargeted industry. To go national, you may want to consider using lists anddirectories where you can search for what media to go to, andlearn the best way to reach them. There are three kinds: free web-based links to hundreds ofmedia, like kidon.com or Newslink.org, published directories,CDs, and subscription web sites like Bacon's and Burrelle'sand customized, low-cost lists from brokers or similarproviders. Your local librarian will be able to help you, too.Use lists and directories as a guide ' a starting place. If you've read the articles on my site, or read my book, you'llhave already...

Getting Results from Your Writing & Speaking

Tue, 02 Mar 2010 00:42:58 -0800

When we communicate, we usually want something to happen. Wewant results. And, when we're conscious of results, we'reseeking effective communication. To put it another way, the effectiveness of communication can bemeasured by the responses it gets. It's not measured by how wellwe wrote or how eloquently we spoke, although those can help usget the responses we want.Good writing and speaking help us get a response because theyhelp get the message across. As I've argued in my book, AManager's Guide to Newsletters, a newsletter that doesn't getread cannot get a response from readers.So, writing, designing, speaking, and all those other creativeactivities matter. But, in the end, responses are what count,and effectiveness means getting the responses we want.That's true for all types of communication, and not justmarketing campaigns. Managers who send messages to employees,for example, want employees to respond in a particular way.Maybe they want the employees to do somethin...

Script Breakdown - Script and Scene Analysis

Mon, 01 Mar 2010 01:01:28 -0800

A Director as Story-TellerThere are many facets of a Director's prep on any film or TVshow - from location scouts and creative meetings to casting andscheduling.But the first, and most important part of your job, is tounderstand the script - what the story is about; the themes; thestory points; the characters.A director is a story-teller, and to be a good story-teller, youneed to understand every detail about the story you are telling.There's an old expression that says if it doesn't work in thescript, it won't work on the set - and boy is that true!Understanding the story requires a lot of work on your partbecause you need to rip the script apart to find out what it isabout, what works and what doesn't.B Script StructureHere is the "traditional" Three Act Structure of any story:ACT ONE - THE SET-UP Boy Meets GirlACT TWO - CONFRONTATION Boy Loses girl-fights to get her backACT THREE - RESOLUTION Boy Gets GirlNOTE: There has been a lot of debate lately on scri...

Evergreen Publicity for Marketing-Minded Financial Planners

Sun, 28 Feb 2010 00:45:14 -0800

They'd hate to admit it, but the media is pretty predictable. There are some stories that will run in newspapers until thesaints go marching in. Some of the obvious ones: diet tips,anything having to do with kids or animals, political scandals,celebrity divorces...you could probably find a story about eachone of these topics in every single edition of every dailynewspaper in the country.Long ago, newspaper editors realized that these topics attractreaders. And, if you got your story published, the samedetermination was made about your topic. Once a topic isanointed as "news-worthy" by the media, you can keep coming backto it again and again, as long as you have a reasonably newangle. Think of every PR success as the seed for the next placement.Re-read your article when it appears, and ask yourself, 'Whatcould I have elaborated on?' or 'What's going to be happeningnext in that field?' For example, say your published story was about municipal bonds.Stay on the lookout f...

Freelancers Can Jump-Start Your Publicity Initiative

Sat, 27 Feb 2010 01:57:13 -0800

If you find that your progress is blocked by a lack of time orexperience, consider hiring a freelancer to jumpstart yourproject.Writer's block got you down? Don't let it. Every town has afreelance writer who can help you get a release or articlewritten quickly. Or you can search for one nationally on one ofthe free classified ad sites like Craig's List.A good freelance writer can take your information over the phoneand create the piece that you are looking for. True, writing is not rocket science, and you can do it yourself.But if you find you're procrastinating, put a writer on yourteam. You can pretty much rent 'em by the hour or the project,so you'll pay only for what you need.Placing a story, just like writing one, is more common sensethan rocket science. But if you're stuck for time or want aprofessional boost, consider a freelance publicist. Localfreelance publicists usually have good contacts with localmedia, and they are easy to find. These well-connected pros...